Advertising & Promotions Manager
Westnet Internet Service is a large national Telecommunications Provider specialising in Internet, Web Hosting and Phone services for business and residential markets. Westnet was a runner up in the best IT employer 2004 and has won the Number 1 ISP in Australia in Customer Satisfaction for the last two years. Westnet's dedication to providing exceptional customer service and support has been the key to its rapid growth in a market where there is so much choice.
Westnet is looking for an enthusiastic and passionate Advertising and Promotions Manager. Reporting to the Marketing Manager, you will be responsible for formulating and implementing advertising and promotional efforts across a range of residential and SME services.
Duties include, but are not limited to:
- Identify unique segments within the Westnet customer base, formulate and implement up-selling and cross-selling initiatives
- Develop and implement integrated campaigns to achieve company objectives. Forecast results and provide a strong business case for the campaign implementation
- Present campaign ideas to the marketing team and senior management
- Report on the results to senior management
- Provide marketing communications input into various company projects
This role requires a person with the following attributes:
- Has 4+ years experience in integrated communications campaign development area, preferably in services industry and in residential and the business to business environments
- Has a proven record of building membership basis in a services industry
- Has a good understanding of telecommunications services and some knowledge of the industry
- A marketing degree with a strong focus on advertising is preferred
Salary will be discussed with the successful applicant depending upon experience and capability.