Media & Communications

Media contact

Phone: (08) 9214 2210
media@westnet.com.au

Westnet launches new Satellite Broadband advertising campaign.

Wednesday 23 January 2008

A major advertising initiative for Westnet commenced on Monday 21 January 2008, incorporating nationwide regional television commercials, local press advertising and a direct mail campaign. The campaign will promote Westnet's new two-way satellite broadband plans which waive basic set-up fees for eligible customers allowing customers to save $2750.

The free basic set-up offer for eligible households is made possible for a limited time as part of the Federal Government's Australian Broadband Guarantee scheme to encourage the uptake of faster internet services throughout regional Australia.

The campaign puts renewed focus on Westnet's Satellite Broadband service, offering faster internet speeds specifically catering to regional and remote locations where Broadband ADSL and wireless are not available. The campaign aims to leverage the Australian Government subsidy being provided to eligible households who have not previously connected to a broadband service.

The TV commercials feature real staff members describing the limited time offer and the award winning levels of customer service enjoyed by Westnet members.

See the new ads here:

http://www.youtube.com/watch?v=Egqwgm4Tofg

http://www.youtube.com/watch?v=DW7dDdK1aJg

And all Westnet ads here::

http://www.youtube.com/westnetvideos

A dedicated phone number has been created for the campaign: 13 27 31.

About Westnet

  • Westnet is a Western Australian-based internet service provider (ISP), owned 100% by iiNet, with a business model driven by customer service
  • 70% of Westnet's 450 total staff occupy customer facing roles
  • Westnet currently serves approximately 225,000 members
  • Westnet has been named 'Best Broadband ISP' by PC Authority Magazine for 3 years running
  • Westnet was recently rated best Australian ISP for customer service for the 7th year running in Whirlpool's 2009 Australian Broadband User Survey.

For further information please contact:

Dan Scott
Marketing Manager
Phone: (08) 9218 2600
Mobile: 0415 240 970
Email: dan.scott@staff.westnet.com.au
Web: www.westnet.com.au

sign up now